Gazey and American Associates GDPR Fair Processing Notice

Who Are We

Gazey and American Associates Ltd. Trading as Potters Bar Eye Care Centre.

This policy sets out how Gazey and American Associates Ltd. will use your personal data. Gazey and American Associates Ltd. includes Potters Bar Eye Care Centre.

Gazey and American Associates Ltd. is committed to protecting your personal data and take the security of your information very seriously. We have strict security measures to protect your personal data. This includes robust security procedures and encrypting electronic offline records and restricting online information.

If you have any concerns or would like to contact us about any aspect of this policy, please get in touch through the contact details at the bottom of this statement.

The Information We Collect About You And Its Sources

We will collect personal data from you when you visit our website, complete our contact us form, where we will ask you to provide the following types of information:

  • Personal Details
    When you visit us in person, we will ask you to provide the following types of information:
  • Personal Details, Financial Details, Lifestyle Details, Health Details

In addition, we may obtain data from other medical advisors to help us better understand your needs.

How We Use Your Personal Data

Gazey and American Associates will use your personal data for the following reasons:

Provision of Eye Care

We enter into a contract with you for the provision of Eye Care and need your personal data to ensure we both can fulfil our obligations.

It is within our legitimate Business Interest to send you recalls for your appointment, which we require using your personal details in order to reach you and know when the appointment recall is required.

The processing of health data is necessary for the purposes of preventive or occupational medicine.

Direct Marketing

It is within our legitimate Business Interest to offer direct marketing to you.

Who We May Pass Your Data On To

Where appropriate, we may disclose your personal data to:

  • The NHS
  • Medical Advisors
  • Agents Acting on behalf of the company

We may also disclose your personal information to third parties in the following circumstances:

  • a) Where we sell any of our business and/or assets to a third party
  • b) Where we are legally obliged to disclose your information

We do not share your information with third parties for commercial purposes without your permission but anonymized and statistical information generated by your data may be made available to other organisations and researchers.

In exceptional circumstance Regulators and law enforcement agencies may also request your information from us and we will provide them with your information only when there is a legal basis to do so.

If we suspect someone has committed fraud we’ll note it in our records and may share the information with others that we deem relevant – such as the Police.

How We Transfer and Store Your Personal Data

Your personal information will be retained for up to 10 years after your last engagement with us.

Your personal data may be stored or accessed by our staff or agents in other locations across the world, some of which do not have the same laws in place to protect data. In these cases we restrict the amount of data available and have suitable controls in place to protect the information.

Marketing Communications and Your Choices

We may contact you from time to time with special offers and events that you might be interested in, you can opt-out at any time by contacting us.

Your Rights

You have the right to know what personal data we hold about you and to be provided with a copy and to have any inaccurate information corrected. You may also have rights to restrict some of the processing we have described above or withdraw any consent you may have given us. If you have any questions about this or would like to exercise your rights, please contact us at the through the details below.

Our Data Protection Officer

If you have any questions about this notice or about how we process your personal data, please contact our Data Protection Officer Emma Newcombe who can be contacted on or 01707 658 708.